Tuesday, December 12, 2006

Omni-Present Advertising Submittal #2: MLB bases

Erik Ernstrom wins the award for the first solicited response this morning with his MLB Bases advertising submittal. . . . but since it never made it to market, maybe it shouldn't count. Here's Erik's email. . .

This was something they wanted to do in the summer of '04 to advertise Spiderman 2. Every major league baseball field was going to switch out their bases for the summer.

But word got out and there was a huge negative reaction from the fans that wasn't expected. So to "protect the game", the idea was shelved.

What else are you seeing? Who's next?

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