To a large degree our business as a church is communication. Our core communication concerns God's Word. This is what we do in every setting from the littlest toddlers to the oldest seniors. This is what defines us as a church.
But along with the Word, we also communicate lots of other information. . . . upcoming events to attend, places to serve, congregational news and notes, prayer requests, ministry places to grow. . . . and more.
Our primary means of communication for the last 5 years or so, has been our weekly Life@Grace publication. The purpose of this publication has been two fold:
- To provide an introduction and "snapshot" of the big picture of our ministry to newcomers.
- To provide ongoing weekly communication to our involved regulars.
But times are changing and we are in a process of rethinking and trying to reduce our expenses. We are wondering if it's time to shift to a more "electronic model" of communication.
One idea we're considering is a "Grace Weekly Email" that would highlight key upcoming events with a reformatted "life@grace" attached, so that it those who wanted to, could self print at home. This means of communication would also be accompanied by a few other tweaks to try and fill in the gap created by eliminating a printed "life@grace."
But some on are staff are arguing that no one is going to read the emails or life@grace if we send it. Our communication effectiveness will sharply decline, and our life together will start to look and feel spotty. Obviously none of us want to see that scenario or spiral. We want to move forward not backward.
We've talked about all sorts of other options as well including:
- printing life@grace every other week or once a month
- printing a half sheet insert highlighting 3 or 4 key events
- distributing life@grace one to a family
- recollecting life@grace between services and restuffing folders for later services
- redesigning the front page of our website to serve as a "life@grace"
So, I'm pleading with you, my faithful readers, to fill out the new survey on the right and also provide some additional comments here or via email (mailto:firstname.lastname@example.org).
Bottom line. . . .we may end up just trying some things over the next few months. Stay tuned. Your input can help our future direction!